Thursday, March 6, 2008

Apple iPhone Event

Live event blog found here:

Exchange Support:

10:11 PT: Schiller's demoing Exchange support. You add a Mail account and choose Exchange, then fill in the data. The account settings in Mail include ActiveSync settings for Calendar and Contacts as well.

10:13 PT: Now we're adding a new contact, typing in a name. And according to Phil, that name has automatically been added to another iPhone that's connected to the same server. And then the iPhone in the audience adds a phone number to the contact, and it automatically appears on Phil's iPhone.

Push e-mail is supported, so as soon as an e-mail is delivered, it appears at the top of Phil's mail list on his iPhone. Meetings, too. You can see a list of attendees in a meeting, drill down to an individual attendee, see their contact info from the server.

And now we're going to destroy the phone. It's remotely wiped - all of a sudden it blacks out, the white Apple logo appears, and it's rebooting with all its precious secret data removed.

10:34 PT: Now a brand new development tool, the iPhone Simulator. Runs on a Mac, and simulates the entire API stack of the iPhone OS. So right here, on your Mac, you can run your application in the simulator, which gives you an incredible turnaround time on development.

10:39 PT: So now a sample application that took only two days to write. It's called Touch FX. He taps to choose a photo, which brings up the standard image picker. He picks a photo, and touches the screen, which distorts the photo where his finger is touching. It's an OpenGL distortion. And when he picks the finger up, the effect remains. Then he pinches the face of the guy in the picture, and his face gets a pinch effect. To undo it, he shakes the phone -- like an Etch-A-Sketch -- and the image goes back where it went, because the program has access to the phone's accelerometer.

"If anything, we underestimated what the hardware was able to do," Sega guy says. He says this is not a scaled-down cell phone game. It's a console game. They had to bring in an artist to up-scale the resolution of the graphics on the iPhone.

11:09 PT: "In just a few months, every iPhone user will have everything you saw today, as a free update. Now there's one other part to this. It's not just the iPhone. It's the iPod Touch. The same software release is going to run on the iPod Touch. Now, we account the iPod touch a little bit different, so there will be a nominal charge for that update, but otherwise it will be exactly the same as the iPhone."

**** Give me a break!! I don't have a Touch but come on. How do they "Account Differently" with that device that they have to charge for the update.

Doerr "Today we're witnessing history, the launching of the SDK, the creation of the third great platform -- the iPhone and iPod Touch. Think about it. In your pocket, you have something that's broadband and connected all the time. It's personal. It knows who you are and where you are. That's a big deal. A really big deal. It's bigger than the personal computer."

11:17 PT: Jobs is back. "Thanks very much for coming," he says, and excuses everyone... except the press. Hmm.

jason snell

What about SIM unlock software? Will it not be allowed?

"Yes."




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